Filipino kids now have even more reasons to smile about as Colgate brings fun and good oral hygiene to public school children across the country through its Bright Smiles, Bright Futures Program, Zero Cavity Mission Dental Caravan Project. The Dental Caravan will be visiting various public schools across the nation in an effort to help reduce incidence of cavities among school children.
This will also instill among children to brush at least twice a day to maintain proper oral care. Among the activities during the Dental Caravan tour to schools include Dental Check-up and Dental Services (such as extraction, restoration and prophylaxis) by Volunteer Dentists, Lectures of Proper Oral Hygiene, fun and Games with Colgate mascot Dr. Rabbit, distribution of free Colgate toothbrushes and Colgate toothpastes, and a simultaneous toothbrushing activity.
Cavities, also known as Tooth Decay, has been a persistent problem especially among children and Colgate has always been on the forefront of educating Filipinos about Good Oral Hygiene and what better way than to start them young and instill the values during their learning years. This can help children protect their teeth and gums and greatly reduce their risk of getting cavities. Colgate´s "Bright Smiles, Bright Futures" instills good values like: Brushing at least twice a day, using toothpaste with fluoride (like Colgate) for better protection, eating healthy foods and avoiding sweets, and most importantly, visiting the dentist at least twice a year.
The Zero Cavity Mission Dental Caravan launched on November 5, 2008 at Ponciano Bernardo Elementary School.The project is a joint venture between Colgate, the Department of Education, the Philippine Association of Dental Colleges and various Dental Societies - this is expected to run every November to March for the next two years.